When you think of makeup and acne, what’s the first thing that comes to mind? Probably something like, “Makeup just makes it worse” or “You can’t really cover it up completely.” Well, think again. Gohar Avetisyan, a Russian makeup artist known for her jaw-dropping before-and-after photos, is here to flip that narrative on its head. At just 22, she’s gone viral more times than we can count—and for good reason.
Her makeup transformations are more than just touch-ups. They’re total game-changers for people struggling with confidence due to skin conditions like acne. And she’s not doing it to “hide” imperfections—her goal is all about empowerment.
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POWER OF MAKE UP BEFORE AND AFTER by Goar Avetisyan
Let’s be real—acne sucks. And society hasn’t always been kind to people with visible skin conditions. But Avetisyan isn’t out here trying to erase reality. Instead, she’s showing the world how makeup can be a tool—not a mask. Her latest viral Instagram video takes followers step-by-step through a process that turns breakouts into a glowing, even complexion.
Her message? Makeup should build you up, not make you feel like you have to cover up who you are.
Here’s something that might surprise you—Avetisyan doesn’t start with foundation. She begins with the eyes and brows. Why? Because working on the eyes first means no smudging your base later. It also helps create balance. Your eyes are the most expressive part of your face, and shaping them first sets the tone for everything that follows.
She shapes the brows to frame the face and layers on just enough eyeshadow and liner to define the gaze without going overboard.
Next up: color theory. Redness is a common struggle for people with acne, and Avetisyan tackles it head-on using a green color corrector. If you didn’t know, green neutralizes red tones—basic color wheel magic. By using this trick before applying foundation, she creates a neutral, smooth base that looks like real skin—not a painted-on mask.
This step makes all the difference between patchy coverage and professional-grade finish.
A great base isn’t just about makeup—it starts with skincare. Avetisyan uses a MAC primer that helps blur pores, reduce shine, and keep oil in check. Primer also ensures that foundation doesn’t slip or crease throughout the day. Think of it like laying down a solid foundation before building a house—without it, everything else might fall apart.
Most people assume covering acne means piling on the product. Not here. Avetisyan uses a lightweight but high-coverage foundation and applies it in layers. She doesn’t smother the skin—she enhances it.
The secret is in the blend. Using a damp sponge or brush, she buffs the foundation into the skin for a smooth, radiant finish. No caking, no heaviness—just skin that breathes.
Video: Top 50 Amazing Makeup Transformations! Goar Avetisyan The Power of Makeup
Here’s a step that most people skip: letting your foundation set. Avetisyan waits about 5 to 10 minutes before applying powder. Why? Because it helps lock everything in place without disrupting the texture. If you rush into the next step, you risk creasing or uneven patches.
It’s like baking a cake—you don’t frost it right out of the oven. Same logic applies.
The final step? A light dusting of setting powder. This step controls shine and ensures that the look lasts all day. No need for heavy mattifying layers—just a touch to finish the look and give the skin that polished, camera-ready effect.
Now here’s the part that really makes Gohar Avetisyan stand out: her attitude.
She’s not telling people to hide their acne. She’s showing them what’s possible if they want to feel a little more confident walking into a room. Makeup, in her hands, is a tool for empowerment—not a mask.
And her work speaks volumes. The smiles on her clients’ faces say it all. This isn’t just about looking good—it’s about feeling like yourself again.
Avetisyan’s videos have inspired millions, and she’s not slowing down. She uses her platform not only to teach beauty techniques but also to challenge the idea that flaws need to be hidden. And she’s doing it while staying true to her message: makeup is personal, not mandatory.
She’s also encouraging others in the beauty industry to focus more on real people and real stories—not unrealistic ideals. Her honesty and transparency are what make her relatable, and it’s why her message resonates so strongly.
At the end of the day, what Gohar Avetisyan does goes far beyond concealing acne. She’s giving people back their confidence, their joy, and sometimes even their identity. Her viral transformations aren’t just about makeup—they’re about standing tall in your own skin, no matter what.
And if she can help someone smile a little brighter just by picking up a makeup brush? That’s a kind of artistry the world truly needs.